dreamy denim.

---

In the heart of the Iowa, it is sometimes a difficult task to find fashion forward and top-quality attire – especially pieces I am willing to wear over and over again on my travels. As we searched for our must-have pieces, I found the the Midwest’s most darling denim bar, Blond Genius.

Blond Genius has made its staple in countless closets around the country. They don’t let the Central Iowa location stop them; shipments are sent coast to coast in order for customers to maintain the timeless BG girl style.

Last year, Blond Genius celebrated their 10 year anniversary and has continued to grow in various spots around the Midwest since then. I can’t forget to mention the staff’s fashion advice and unforgettable customer service, too!

Although Blond Genius is known for denim, they also provide women with constantly changing, but classic clothing outside of the denim bar. The high-end line up is filled with pieces from White + Warren, Joie, Mother, Cupcakes & Cashmere and Rag & Bone.

I can honestly say there is something in here for every personality and essential style need. If you can’t find something that fits you just right, there is likely an order on the way that will exceed your expectations of what you’re looking for – new packages filled with beautiful clothing come in daily.

The second I stepped into the boutique, I was blown away by the whimsical, white decor and twinkling chandeliers. The first thing to catch my eyes was the denim bar lining the left wall of the store.

An ocean of denim shades folded against the white shelves made me want to try on every pair. I couldn’t resist!

After slipping into almost every brand and wash desired, I broke it down for you into my top three pairs that I think are perfect for my months filled with traveling. Let’s just say this was not an easy task – every piece of denim felt like a dream and fit like a glove.

My Top Three:

#1

Brand: AG

Style: Ex-Boyfriend Slim

Wash: 17Y – HDR

#2

Brand: Paige

Style: Hoxton Ankle

Wash: Toren Destructed

#3

Brand: AG

Style: Prima Mid-Rise Cigarette

Wash: Sulfur Dark Moss

I can’t wait to wear my top picks around the world. Thank you for saving me with your fashion expertise and dreamy denim, Blond Genius!

always,
madeline